10 Tips For An Effective Email Marketing Strategy

Email marketing is the most important part of an effective marketing strategy for all companies, start-ups, businesses. However, most companies just send out newsletters or news updates whenever they feel like it is possible and they do not take advantage of what a proper email marketing strategy can offer. As social media are taking more and more space and time, …

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How to run brilliant virtual meetings

How to run brilliant virtual meetings

By now, the novelty factor of virtual meetings – including meeting someone’s dog/cat, checking out each other’s back-drops and laughing at virtual meeting nightmares on social media – is wearing thin. This means that there’s nowhere to hide and making sure your virtual meets are a melting pot of useful discussion, creative thinking and productive progress is vital. We’ve all …

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How to use affiliate marketing within your business

Affiliate marketing stands out as a solely performance-based portion of any successful digital marketing strategy. With reward parameters dictated by the brand, affiliate partners are rewarded for the traffic or conversions that they drive with their marketing efforts. This makes affiliate programmes a popular strategy and an extremely beneficial one, for both brands and their affiliate partners. Affiliate marketing has …

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How UK Law Reinforces The Gender Pay Gap & A ‘Motherhood Penalty’

The gender-pay gap is never far out of the news cycle these days and no wonder, we are still slowly coming to understand its deeper manifestations and pervasiveness throughout the culture. Late last year, the University of Bristol released the results of a long-term study that involved over 3,500 couples. It revealed that fewer than a third of women return …

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Knowing When To Say Goodbye To Your Old Equipment

Knowing when to ditch old equipment is tricky but essential to avoid waste and downtime“Data is a precious thing and will last longer than the systems themselves,” wrote Tim Berners-Lee back in 2006 in A Framework for Web Science. It’s an interesting quote because 19 years later it can be applied to what we are starting to see in industry. …

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9 Most Common 5G Questions Answered

Quick Navigation 1. What is 5G?2. Which Countries Are Currently Using 5G?3. What Will 5G Do?4. What is the difference between 4G and 5G?5. Will 5G Replace WiFi?6. How Much Will 5G Cost?7. Can 5G Be Used For Home Internet?8. Will 5G help rural areas?9. Will 5G require new phones?  If you haven’t been living under a rock for the …

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Millennials and Generation Z not picking up the phone

Millennials and Generation Z not wanting to pick up the phone could spell trouble for businesses.It always seems like millennials are constantly under fire for something or another, but this time it looks to be for a valid reason – a threat to business as we know it.Jamie Brown, Managing Director of Calldrive, an instant callback platform for business, talks …

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How to choose the right VOIP provider – Our guide

How to choose the right VOIP provider – Our guideIn this guide we’ll take a look into what makes a great VOIP provider, how you should choose the right one for your requirements and a brief summary of the best options currently available on the market.Whether you’re looking for a new VOIP phone system for your business, also known as …

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What is Gamma Horizon?

Horizon is a hosted business telephone service that utilises cloud technology to provide a wide range of fixed and mobile telephony capabilities.A user-friendly web portal ensures that the administrator can manage the system easily, while also maximising employees productivity.One of the main goals of the Horizon hosted system is to provide businesses with a platform that they can manage and …

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